Fostering a new dialogue
New freedoms, old repressions or a need for better understanding of a fast changing medium?

The challenges of dialogue
Blogs, Facebook, MySpace and other social media are creating a new generation of writers, pop stars and communicators. They’re also opening up a new level of access to information and content that many are finding worrying. How do governments legislate for the new media, what are the new rules of the game and how can we define what’s acceptable, unacceptable and tolerable in the new global context.

Social Media and the Corporate World
What is social media? Does CGM matter? Can social media be monetised? How do companies market in this brave new world?

Social Media in the Middle East
We’re behind Europe and the US, without doubt, in terms of platforms, adoption and available content. What can be done to catch up and how can companies contribute to, and gain from, that development?

From publisher to Web 2.0 player, a case study in embracing change
Taking a ‘paper’ publisher and giving it a website is hardly the answer to the challenges of the Internet and new media. Will the new media replace the old, or can the old change to drive new, interactive ways of presenting news and information.

Social Media Realities
Social media case studies – what has been achieved in the Middle East, what could be achieved and how can traditional and social media practitioners work together?

Developing a new media for the Arab World
How can social media from blogs to Wikipedia foster a new dialogue, create better understanding and build a platform for positive and creative debate? How will these technologies develop and be used in the future?

* Please note that this agenda is flexible, if you have ideas please share them with us!